When CEO Jeffrey Dunn took over Sesame Street in 2014 and made a licensing arrangement with HBO, many people were skeptical this would take the program in the right direction. But with a new mission to, “Make kids smarter, stronger, and kinder,” and a lot more innovation, it seems the opposite is in the works. Professor Rosabeth Moss Kanter, who wrote the case with Assistant Professor Ryan Raffaelli, talks about reversing a losing streak with new partnerships and in the process determining how to answer foundational questions like, “Who are we if we make this deal?”
PBS NewsHour national broadcast on ALI, its Fellows and their impact: click here to view.
Millions of Baby Boomer bosses across the nation are nearing retirement age, but an innovative new fellowship program at Harvard Business School aims to give them a second act. The Advanced Leadership Initiative helps former executives bring their professional acumen to bear on a range of social issues, from affordable food to an ebola vaccine. Economics correspondent Paul Solman reports.