Patricia Betron
2025 ALI Fellow

Tricia Betron brings to ALI 35 years of experience in media and sales leadership. As senior vice president of advertising sales at The Walt Disney Company, Tricia guided national sales teams to continuous revenue growth amid transformative technological changes in the media industry. She oversaw ESPN’s sales communication and sales research teams with responsibility for business-to-business strategy, performance measurement, and client experiences. Tricia is an adjunct professor at Sacred Heart University, where she teaches sports sales and promotion, with an emphasis on the power of storytelling as a tool of persuasion.